Airbnb interior design packages offer a professional solution for Short-Term Rental (STR) properties. These services enhance guest experience, property appeal, and profitability. Unlike generic options, STR design packages address the unique requirements of high-turnover rentals while maximizing photographic appeal for listing platforms.
This guide explores package details, ROI, types for hosts, and how to select the right option. We'll highlight industry leader STR Cribs, whose data-driven approach is helping hosts achieve results through strategic design interventions.
Ready to maximize your STR's potential? Get a personalized quote from STR Cribs.
The ROI of Intentional STR Design
Many hosts view interior design as an optional expense rather than a strategic investment with measurable returns. Understanding the Airbnb design ROI means recognizing how thoughtful design impacts your property's performance metrics.
Professional design significantly affects your property's success:
- Higher Occupancy Rates: Professional design creates listing photos that attract more clicks and bookings. When potential guests browse dozens of options, visually distinctive, well-designed spaces stand out. Instagram-worthy interiors encourage longer stays and repeat visits.
- Increased Average Daily Rates (ADR): Well-designed properties with coordinated aesthetics and thoughtful amenities command premium pricing compared to generic competitors. Guests pay more for spaces offering value through design quality, comfort, and attention to detail.
- Better Reviews & Superhost Status: Thoughtful design enhances the guest experience, leading to more enthusiastic reviews. Professionals specializing in STRs create spaces that surprise and engage guests while avoiding common pain points. Durability considerations (a key component of smart STR design) reduce maintenance issues that lead to negative reviews.
- Increased Overall Revenue: Higher occupancy rates and premium pricing lead to significant growth. This multiplier effect showcases the effectiveness of professional STR design.
Data-driven STR design providers like STR Cribs see significant results. Their clients report a 64% increase in occupancy rates, 40% higher average daily rates, and $50,000 more annual revenue compared to similar properties. These figures illustrate why professional design should be viewed as a revenue-generating investment rather than an expense.
What Are Airbnb Interior Design Packages?
Airbnb interior design packages are pre-defined or customizable service bundles offered by design firms focused on creating appealing, functional, and durable interiors for short-term rentals. Unlike traditional services that prioritize personal taste or long-term livability, these packages address the specific needs of properties hosting a continuous stream of guests.
The core goal of these packages is to maximize bookings and revenue while providing a memorable guest experience. This involves strategies tailored to the STR market, such as selecting durable materials, creating attractive spaces, ensuring easy cleaning between guests, and including essential amenities for positive reviews.
Available services range from purely virtual assistance (E-Design) where you implement recommendations yourself, to comprehensive, hands-off Full-Service Design where professionals handle everything from concept to installation, or complete property renovations. This caters to different host needs, budgets, and levels of involvement in the design process.
Common Types of STR Design Packages Offered
Design Consultation
A foundational service providing expert advice and direction for your STR project.
- Property walkthrough (virtual or in-person)
- Style guidance and concept development
- Color palette suggestions
- Layout recommendations and space planning ideas
- Recommendations you can implement.
Best for: Hosts who plan to DIY most of their design work but need professional guidance on direction, style, or addressing specific challenges.
E-Design / Virtual Design Package
A remote design service delivers a comprehensive digital design plan for you to implement.
- Detailed mood boards showing the design concept.
- Floor plans and space planning suggestions
- 3D renderings or digital visualizations of the proposed design
- Curated shopping list with specific product links and pricing.
- Design concept presentation with implementation instructions
Best for: Budget-conscious hosts who want professional design input but can manage procurement and installation, or those in locations with limited in-person services.
Furniture & Procurement Package
Focuses on selecting, purchasing, and coordinating delivery of all furniture, fixtures, and equipment (FF&E).
- Selection of furniture and decor aligned with a defined design concept.
- Budget management and cost tracking
- Ordering, tracking, and resolving issues
- Delivery coordination and scheduling
- Installation may include depending on the provider.
Best for: Hosts with a design plan (or using an E-design service) who want help with the logistics of short-term rental furnishing without sourcing everything independently.
Full-Service Design and Installation
A complete solution handling the entire design process from concept to final staging.
- E-Design packages
- Procurement of all furniture, fixtures, and décor
- Project management of the entire implementation
- Professional installation and placement
- Final styling and staging for photography
Best for: Hosts wanting a hands-off experience, those managing properties remotely, or investors valuing expert execution from beginning to end with minimal time investment.
Design and Renovation Package
Expands full-service design to manage renovations before furnishing.
- Complete design services as described above.
- Definition and planning
- Contractor sourcing, vetting, and management
- Materials selection (finishes, fixtures, surfaces)
- Budget oversight for construction and renovation.
- Project timeline management
Best for: Hosts who want a single partner to manage the entire transformation process of buying properties needing updates or converting traditional rentals to STRs. These renovation services simplify a complex, multi-vendor project.
Key Benefits of Using an STR Design Package
While ROI is a primary motivation, professional STR design packages offer numerous additional benefits:
- Time Savings: Professional designers handle the time-consuming tasks of research, sourcing, coordination, and implementation. This allows you to focus on your STR business or personal priorities. For busy hosts or those with multiple properties, this time recovery is invaluable.
- Access to Knowledge & Trends: Leverage knowledge of design principles, vacation rental trends, and guest psychology that most hosts lack. STR-focused designers stay updated on appealing features and amenities for today's travelers and which approaches photograph effectively on booking platforms.
- Consistent Branding and Guest Experience: Professional designers create a cohesive look and feel across one or multiple properties, enhancing your STR brand identity and ensuring consistent guest expectations. This consistency extends to service standards when working with firms that understand how design affects experience.
- Stress Reduction: Avoid costly DIY design and furnishing mistakes. Many hosts underestimate the complexity of planning, ordering, tracking, and installing a property’s interior. Professional packages remove the burden of decision-making and the stress of coordinating multiple vendors and deliveries.
- Vendor Networks & Discounts: Benefit from established relationships with tradespeople, suppliers, and manufacturers that designers have cultivated. These connections translate to better pricing, priority service, and access to trade-only resources that individual hosts cannot obtain independently.
- Focus on Durability and Maintenance: STR specialists select materials, furnishings, and finishes suited for high guest turnover. This expertise ensures your investment lasts, with easily cleanable surfaces, stain-resistant fabrics, and durable construction that reduces maintenance and replacement costs.
Why STR Cribs is a Leading Choice for Hosts
Through its data-first approach for optimized ROI, comprehensive service model that eliminates host hassle, proven results, nationwide capability, and accessible financing options, STR Cribs has become a preferred partner for serious STR hosts.
STR Cribs offers a partnership focused on maximizing returns through strategic, data-informed design interventions for hosts who view their properties as performance assets rather than real estate.
How to Choose the Right Airbnb Design Package and Provider
Before exploring providers, clarify your requirements through these important questions:
- Budget: What is your investment range? Consider your available capital and potential ROI based on your market and property type.
- Scope: Do you need just furnishing, full design, or renovation? Assess your property's current condition.
- Timeline: When do you need the property guest-ready? Some providers have waitlists for full-service projects.
- Desired Style: Do you have a specific vision, or need assistance to determine what works best in your market?
- Involvement Level: How hands-on do you want to be? Consider whether you prefer DIY support or a complete solution.
Understanding your parameters will narrow the field and ensure you're comparing services that suit your situation.
Evaluating Design Partners
Once you've clarified your needs, use these criteria to assess design partners:
- STR Specialization: Do they understand the unique demands of vacation rentals, including durability, photogenic qualities, and specific guest needs? Request examples of successful projects.
- Portfolio Review: Examine their previous work for properties similar to yours. Does their aesthetic align with your vision and market requirements?
- Process & Communication: Is their workflow transparent? How will they keep you updated? Effective communication prevents misalignment and surprises.
- Data Integration: Do they use market data to inform design choices, like STR Cribs? This approach delivers better ROI compared to purely aesthetic-driven design.
- Scope of Services: Do they offer the specific package type you need? Some providers specialize in virtual services while others focus on comprehensive services for complete implementations.
- Client Testimonials & Reviews: What do other STR hosts say about their experience and results? Look for mentions of occupancy improvements or revenue increases.
- Understanding of ROI: Do they discuss design in terms of performance metrics and guest experience, or focus solely on aesthetics? Performance-focused designers deliver improved business outcomes.
The right partner should demonstrate design talent and an understanding of how their work will impact your property's performance in the competitive STR marketplace.
Getting Started with Your STR Design Change
Taking the first step toward professional STR design is challenging. Here's how to begin:
- Define Your Property Goals: Clarify your objectives (e.g., increase ADR by 25%, target business travelers, reduce turnover time).
- Research Providers: Explore designers specializing in STRs, focusing on those with data-driven approaches and demonstrated results in similar markets.
- Schedule Consultations: Talk to your top choices (starting with STR Cribs) to discuss your project, their process, and assess alignment with your vision and working style.
Conclusion: Enhance Your Airbnb with Strategic Design
Investing in professional Airbnb interior design packages is a strategic move to enhance your property's guest appeal, command higher nightly rates, and increase revenue in the competitive short-term rental market. Data shows intentionally designed properties outperform generic ones.
